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Burberry Shirts - The British fashion house has pursued a strategy of opening Burberry outlet stores in the fast-growing Asia-Pacific market, rather than striking deals with other retailers to stock its goods, as a way of tapping appetite for luxury. Sales through Burberry stores account for 90pc of all sales in the region.Burberry has also installed Mandarin-speaking sales staff in all of its European flagship stores to attract trade from Chinese tourist shoppers.
Burberry T-shirt - Chief executive Angela Ahrendts cited the company’s digital operation as a major factor in driving sales in China, where online visitors to the Burberry website soared 70pc over the year.She added that the brand’s strong performance came despite the political “changing of the guard” in China, which had been expected to weigh on sales due to a clamp down on luxury gift-giving to officials as a means of bribery.
Burberry shirts for men - Despite soaring sales, pre-tax profit, hit by a hefty 82.9m in costs related to ending a perfume licensing agreement, fell 4pc to £350m. Stripping out this charge and other one-off expenses, profits surged 14pc to 428m.Burberry began directly operating its fragrance and beauty arm in April, following the end of its licensing agreement with Interparfums. The move is expected to enable stronger growth in this division in the future as Burberry outlet online allow the brand to grow this division.
Burberry shirt - The retailer said profit for the first half of its new financial year would be below last year's as it pulls out of some European and North American wholesale accounts - sales through non-Burberry stores - to focus on high-growth Latin American and Asian sales from Burberry branded stores.